Stand

Bic is a French manufacturing corporation. It sells a world-leading brand of lighters and pens, and a competitive amount of shaving goods. BIC's objective this time was to gather all its clients after 3 years of social distancing in spaces that create a comfortable environment and experience for the reactivation of businesses. One of the requirements for the design was to reflect the vitality and strength of the brand, creating innovative spaces.

It was a 360 project that considered the production and assembly of the stand, special catering, attention from support staff such as hostesses and waiters, product handling, assembly of gift kits; always supervised, in all its stages, by designers, project manager, team of production and allies (suppliers).