Branding, Art Direction, Web Design

Each project starts with deep discovery and analysis. Working for Carmen Buergo was a great pleasure. We combined many different things in one concept: Movement, simplicity, nature. All of these things reflect her personality and align with her brand positioning.

We developed an elegant graphic symbol as her signature, translated as a “path.” For the Buddhist tradition, it represents the path that each person makes in their life. This path can be straight, circular, or winding, and it always involves learning.

Photography - Daniel de Laborde