Branding, Editorial Design, and Web Design

Nevadi Institute is a nonprofit private institution located in Metepec, México, that provides quality education to low-income children. We collaborated with them to create a fresh new look for their brand. We got inspired by their commitment to education and started by creating an icon - The flight of a bird inspires the graphic, and it also represents the pages of an open book that emphasize their ever-present role in kids' lives.

We decided on a red, grey, and white color palette that reflects the Institute's passion and compromise with its students. We also developed their 5 lines of action, assigning each one an icon, color scheme, and photography. Finally, to ensure consistency, we developed a complete Brand Guide that provides the foundation, messaging, brand architecture, and a brand road map strategy that will maintain the standards through all the brand's touchpoints. It includes the brand assets, colors, type, imagery, patterns, and taglines, collateral system, to name a few elements.

The new Branding was applied to all the communication assets such as signage, interior walls, classrooms, and print assets. In addition, this project included the development of their brand new website to create an online presence.